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Marketing operations: the work worth automating

Audit tools are good at producing findings. The gap is capacity, not knowledge.

Schema markup that helps AI understand your business

Structured data is one of the few unambiguous ways to tell a model what your business is.

How to write an llms.txt file that AI crawlers can use

A small file at your site root that tells AI crawlers what you do and which pages answer what.

Answer engines are the new first page

Buyers increasingly read one synthesised answer instead of a results page. If you are not named in it, your ranking did not matter.